Ciara PANACCHIA

Creative Director | THE MARS AGENCY

Ciara started out her career working as an in-house product and packaging designer for a small company in her home town in Ireland. With them she traveled through Europe to shows, events and pitches which was pretty great for a first gig. After that she spent time at different companies learning different design disciplines and eventuallly ended up at The Mars Agency after some time at FCB Chicago. She has had the opportunity to work with some pretty talented people in and out out of creative as well as some brands that include Coke, Oreo, Minute Maid, Big Heart Pets, and Conagra. Ciara also has written and illustrated 6 kids books, 2 animation series, 1 children's decor line and illustrated some of Harrods holiday packaging. As a creative lead for Conagra shopper marketing at  The Mars Agency she believes that shopper is the 360 we need to pay more attention too. 

 

questionnaire

1.)     What was your very first job? My very first job would have been sweeping up the hair in my mom's salon, then it would have been working in my parents B & B after my mom gave up hairdressing. My parents taught me the work ethic I have today. They are both humble and driven. My dad is incredibly creative with his hands my mom missed her calling as a interior designer. They didn't blink an eye when I said I wanted to go into the creative field.  2.)     Please describe, in your own words, what your job is and what work it entails. As a creative leader my job is to make sure talent doesn't get lost in the noise and to find opportunities to help people grow, the other side of that is to help craft better insights, ideas and solutions with creative, planning, and account so we can tell better stories and experiences for our brands through the consumers journey.  3.)     How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? I have dyslexia, so school wasn't easy. I drew in all my books all the time. My parents were very supportive of whatever I wanted to go for and one day after I an art show someone asked me if art was my vocation. It is weird to think that being creative was a vocation but the question gave me cause for pause and I started looking into careers that allowed me to be creative. As for ending up working at an award winning global agency in the U.S. I leave that to love, luck and faith.  4.)     In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? Don't look at the world through your computer, don't look just at what the competitor of your brand is doing, look beyond them, look at culture, pop-culture, listen to people, read the news not just watch it, go on adventures, have experiences. Break bread with people you don't know or agree with. Learn, experience, live.  5.)     If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?Ah this is so tough - it would have to be Big Heart Pets Seasonal Treats innovation. It was earlier on in my career. The team working on it were amazing, it was lead by one of my most favorite mentors and creative women Suzanna Bierwirth. I led the 4 day shoot with dogs, who doesn't want that, and the project went on to win a reggie and an effie. 

 

jury

Creative Director, Brand Strategy | ANTHEM, INC.
Photo Director | CHICAGO BLACKHAWKS
Creative Director | ZENO GROUP
Global Art Director | WILSON SPORTING GOODS
Senior Brand Manager | JIM BEAM
Group Creative Director | SCOUT MARKETING
SR Photo Stylist, Photo Art DIR | ULTRA BEAUTY
Group Strategic Planning Dir | WE ARE UNLIMITED
Associate Creative Director | WALTON ISAACSON
Executive Creative Director | GOLIN
Exec Prod, Creative Services | McDONALD'S
Mktg Com. Sp. | BOSCH AUTO. AFTERMARKET
VP, Director of Integrated Production | Y&R
Digital Creative Director | WALGREENS
Head of Content, US | HAVAS WORLDWIDE
Creative Director | MEKANISM
Brand Marketing Director | MORTON SALT, INC.
Ex Dir, Integrated Production | OGILVY & MATHER
Director of Masterbrand | RXBAR
Senior Producer | VML
Executive Creative Director | GEOMETRY GLOBAL
Assoc Creative Director | KOHLER CO.
Senior Design Manager | MILLERCOORS
Photo Studio Producer | ULTA BEAUTY
Director of Creative Services | AON
EVP, Executive Creative Director | OLSON ENGAGE
Art Buyer & Print Producer | BEAM SUNTORY
Executive Producer | OGILVY & MATHER
Associate Creative Director | LEO BURNETT
Creative Technologist | FALLON
Creative Director | R/GA
Art Buyer | THE MARKETING STORE
Growth Director | GTB (FOR FORD)
SVP, Group Creative Director | DDB
Creative Director | THE MARS AGENCY
SVP, Dir of Production Operations | FCB Chicago
Group Creative Director | MCGARRYBOWEN
Sr Global Marketing Manager | BEAM SUNTORY
Director of Creative Services | TRUE VALUE CO.
Creative Strategist | PINTEREST
VP, Executive Producer | ENERGY BBDO/CHICAGO
Associate Creative Director | ABELSON TAYLOR
Art Director | BADER RUTTER
Executive Creative Director | McGARRYBOWEN
Executive Producer | PERISCOPE
Art Director | CRATE AND BARREL
SVP, Executive Producer | LEO BURNETT
Assoc Creative Director | WALTON ISAACSON
Casting Director and Sr Producer | SCHAWK!
Chief Creative Officer | BURRELL COMM.
Group Creative Director | O'KEEFE REINHARD & PAUL
Partner, ECD | VSA PARTNERS
Senior Art Producer | SYNEOS HEALTH
SVP Exec. Producer, Experiential CD | LEO BURNETT
Dir. Prod Services | THE MARKETING STORE
Masterbrand Art Dir | WILSON SPORTS
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