As the Director of Masterbrand, Charlie leads the social media, branding, creative and paid media teams in making RXBAR a thriving leader in the category. Since joining in 2015, Charlie helped carve out RXBAR's verbal and visual identity and establish the brand as a powerful cultural leader with a provocative, No B.S. point of view. Charlie continues to guide the brand into uncharted territory, launching innovative media and groundbreaking ad campaigns. Currently, RXBAR is No. 1 in retail sales growth in both the natural and conventional channels, and RXBAR has no plans of slowing down.