Sean PERON

Global Brand Director | G-STAR

Sean Gregory Peron is the Director of Marketing Strategy for G-Star RAW. He has worked in the creative & marketing industry for over 10 years, on a journey that has taken him through the luxury, denim, and sporting goods industries and across three continents. Sean holds a BA in Creative Writing from the University of Arizona and a MBA from IESE Business School in Barcelona.

questionnaire

What was your very first job?
My first full time job out of University was as an English Language teacher in Japan. Fresh out of school in the US, I had no idea what I wanted to do but I knew I wanted an adventure. That was 13 years ago and I haven’t moved back home since!

Please describe, in your own words, what your job is and what work it entails.
I’m the Director of Marketing Strategy for G-Star RAW. In Marketing Strategy, we steer G-Star’s both long and short-term brand planning, the result of shaping the creative and design forces of the brand together with our business and channel objectives. It’s important for us to sit at the cross-section of the creativity and commerciality in order to help the most creative ideas come to life.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today?
Since I was young I’ve always been into doing something “ creative"… writing, music, acting… but I never stuck to one specific outlet, and there was never a moment of time when everything "just clicked.” Simply put, I don’t think there is any other kind of work that I could do that would keep me as motivated and excited every day as what I do now, and that would allow me to work with so many talent people in so many different fields.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?
For me, staying fresh requires that I continue to push my brain to work outside of the context of the industry. That means reading a lot- fiction, poetry, and psychology-  travelling as much as possible, and continuing to learn new languages. Keep my mind fresh allows me to be more open to the unexpected and the unseen- and that’s usually where the best work is waiting to be discovered!

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be?
G-Star RAW's FW16 Brand Campaign, “RAW.”, which focused on showing- not telling- the story of the brand through the people that live it daily in our HQ in Amsterdam. Not only did it require tremendous effort and ingenuity from our internal creative studio to allow the brand to open up its doors for the first time ever, but also demanded the time and cooperation of individuals throughout our entire organisation- from Finance, to IT, to design, to even our Architecture department. It is the only campaign I have ever worked on that required such internal multi-discipline interaction, and one that made be proud to be a part of the brand. (The Campaign is live here https://www.g-star.com/en_nl/raw/index.htm)

jury

Dorothy BANY
Creative Content Producer | CALVIN KLEIN
Chief Experience Officer | PwC
Creative Director | N=5
Nathalie BRÄHLER
Executive Creative Director | 60 LAYERS OF CAKE
CD & Founder | BARE JOURNAL
Import Creative Director
Ann CHEN
Design & Visual Identity Leader | DIAGEO
Jonathan CRAWFORD
Creative Director | THE FORMERY
Maurice DAHAN
Creative Marketing Director | MAVODI
Djemilah DALHUISEN
Team Lead Media & Content | ING
Ad DE HOND
VP Design and Concepts EMEA | STARBUCKS
Creative Brand Director | VELDHOVEN GROUP
John DE VRIES
Creative Director | XXS AMSTERDAM
Florentijn DIEPEVEEN
Creative Director | UBER
Els DIJKHUIZEN
Glb Integrated Comm. & Innovation Mgr | HEINEKEN
Glenn DOHERTY
Independent Design Director
Head of Creative | ASOS
Niek EIJSBOUTS
Creative Director | SUPERHEROES
Creative Director | W+K
Executive Creative Director | BSUR
Pim GERRITS
Creative Director | HAVAS LEMZ
Miguel GORI
Creative Director | SOLAR INITIATIVE
Andre GRAY
Creative Lead | TBWA
Daphne HOOGENBOOM
Global Mktg Communication & Media Manager | KLM
Creative Director | NOMADS
Thomas JULLIEN
Creative Director | ADIDAS
Creative Director | BIES & SEBAS
Erik KESSELS
Creative Partner| KESSELS KRAMER
Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Creative Director | SHOQ CREATIVE STUDIO
Joris KUIJPERS
Executive Creative Director | DDB & TRIBAL
Remy KURPERSHOEK
Independent Creative Director
Jonne KUYT
Creative Director | EDENSPIEKERMANN
Colin LAMBERTON
Executive Creative Director | IRIS
Julien LAURET
Director Projects, Strategy | ADIDAS
Kim LAWSON
NRG & Entertainment Manager | BUGABOO
Richard LETTERMAN
Creative Director | TOMTOM
Creative Director | KARL LAGERFELD
Julia LLAMAS
Head of Operations | ANOMALY
Global Head of Communications | CLARKS
Global Brand Marketing Lead | BOOKING.COM
Creative Director | RCHD
Creative Shoot, Production Manager | ADIDAS
Sean PERON
Global Brand Director | G-STAR
Co-Founder/Producer | WHALE
Guilaume PHILIBERT
Founder, Creative Director | FILLING PIECES
Robert PHILLIPS
Global Creative Lead | TPVISION
Colin PUESCHNER
Ex. Interactive Producer | 180 KINGSDAY
Content Manager Benelux | CHEIL
Head of Global Expansion | SONOS
Jennifer SKUPIN
Sr. Creative Director | 72 AND SUNNY
Creative Director | CHEIL
Design Director | NIKE
Creative Director | VIRTUE / VICE
Olivier TEEPE
Founder | CLOUDFACTORY
Steve TIRBANI
Art Director | OSUDIO
Enrico TOESCHI
Sr. Integrated Producer
Justin TOWNSEND
Senior Producer | ADIDAS
Cornel VAN BUUREN
Marketing Manager | HET PAROOL
Rogier VAN EST
Sr Concept Design Manager | STARBUCKS
Jan Willem VAN EWIJK
Sr. Art Director | PHILIPS
Poppe VAN PELT
Lead Creative Director | APPLE - BENELUX
Global Brand & Marketing Dir. | WOLFORD
CEO/Creative Director | SUPERREBEL
Co-Founder/Producer | WHALE
Raffaele ZUEGER
Advertising and Content Manager | PIAGET
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