Raffaele ZUEGER

Advertising and Content Manager | PIAGET

Raffaele studied Communication Sciences at the University of Lugano. After graduation, he worked for an advertising agency as account executive, in charge of branding and advertising projects. He continued his education and obtained a science masters in communications management. He joined BSI Bank as head their worldwide internal and external communications and managed all communications and branding activities within the company as well as developing projects in Asia.

In 2012, he moved to Geneva where he became the head of adverting in and content for Piaget, managing all content related activities, from advertising to social media, from content creation with Ambassadors to branding activities.

questionnaire

What was your very first job? What does it feel like to look back at it now?
Dishwasher during summer holidays.  It seems dreams came reality. 

Please describe, in your own words, what your current job is and what work it entails.
Curious, creative & precise.

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I had the chance to meet at the high school Oliviero Toscani, the  controversial Benetton’s photographer. He had such a strong Impact on me that I decided to follow a similar path.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant? 
Contemporary art, cinema and nature are my sources of inspiration.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be? 
A limited edition of a series of cooking book I created for the bank I used to work.

jury

Dorothy BANY
Creative Content Producer | CALVIN KLEIN
Chief Experience Officer | PwC
Creative Director | N=5
Nathalie BRÄHLER
Executive Creative Director | 60 LAYERS OF CAKE
CD & Founder | BARE JOURNAL
Import Creative Director
Ann CHEN
Design & Visual Identity Leader | DIAGEO
Jonathan CRAWFORD
Creative Director | THE FORMERY
Maurice DAHAN
Creative Marketing Director | MAVODI
Djemilah DALHUISEN
Team Lead Media & Content | ING
Ad DE HOND
VP Design and Concepts EMEA | STARBUCKS
Creative Brand Director | VELDHOVEN GROUP
John DE VRIES
Creative Director | XXS AMSTERDAM
Florentijn DIEPEVEEN
Creative Director | UBER
Els DIJKHUIZEN
Glb Integrated Comm. & Innovation Mgr | HEINEKEN
Glenn DOHERTY
Independent Design Director
Head of Creative | ASOS
Niek EIJSBOUTS
Creative Director | SUPERHEROES
Creative Director | W+K
Executive Creative Director | BSUR
Pim GERRITS
Creative Director | HAVAS LEMZ
Miguel GORI
Creative Director | SOLAR INITIATIVE
Andre GRAY
Creative Lead | TBWA
Daphne HOOGENBOOM
Global Mktg Communication & Media Manager | KLM
Creative Director | NOMADS
Thomas JULLIEN
Creative Director | ADIDAS
Creative Director | BIES & SEBAS
Erik KESSELS
Creative Partner| KESSELS KRAMER
Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Creative Director | SHOQ CREATIVE STUDIO
Joris KUIJPERS
Executive Creative Director | DDB & TRIBAL
Remy KURPERSHOEK
Independent Creative Director
Jonne KUYT
Creative Director | EDENSPIEKERMANN
Colin LAMBERTON
Executive Creative Director | IRIS
Julien LAURET
Director Projects, Strategy | ADIDAS
Kim LAWSON
NRG & Entertainment Manager | BUGABOO
Richard LETTERMAN
Creative Director | TOMTOM
Creative Director | KARL LAGERFELD
Julia LLAMAS
Head of Operations | ANOMALY
Global Head of Communications | CLARKS
Global Brand Marketing Lead | BOOKING.COM
Creative Director | RCHD
Creative Shoot, Production Manager | ADIDAS
Sean PERON
Global Brand Director | G-STAR
Co-Founder/Producer | WHALE
Guilaume PHILIBERT
Founder, Creative Director | FILLING PIECES
Robert PHILLIPS
Global Creative Lead | TPVISION
Colin PUESCHNER
Ex. Interactive Producer | 180 KINGSDAY
Content Manager Benelux | CHEIL
Head of Global Expansion | SONOS
Jennifer SKUPIN
Sr. Creative Director | 72 AND SUNNY
Creative Director | CHEIL
Design Director | NIKE
Creative Director | VIRTUE / VICE
Olivier TEEPE
Founder | CLOUDFACTORY
Steve TIRBANI
Art Director | OSUDIO
Enrico TOESCHI
Sr. Integrated Producer
Justin TOWNSEND
Senior Producer | ADIDAS
Cornel VAN BUUREN
Marketing Manager | HET PAROOL
Rogier VAN EST
Sr Concept Design Manager | STARBUCKS
Jan Willem VAN EWIJK
Sr. Art Director | PHILIPS
Poppe VAN PELT
Lead Creative Director | APPLE - BENELUX
Global Brand & Marketing Dir. | WOLFORD
CEO/Creative Director | SUPERREBEL
Co-Founder/Producer | WHALE
Raffaele ZUEGER
Advertising and Content Manager | PIAGET
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