Pim GERRITS

Creative Director | HAVAS LEMZ

After graduating from the Academy of Journalism Pim Gerrits started working as a reporter, presenter and editor for Dutch radio and television stations. He did newspaper jobs, was a teacher, started his own magazine, wrote Radio and TV formats and worked as an agent for a record company. Later he was employed at very different ad agencies such as Publicis, TBWA, Lowe and after 10 years as a CD at creative agency KesselsKramer in London and Amsterdam, he is now a creative director at Havas Lemz Amsterdam. Here he is responsible for remarkable work for IKEA, CZ Insurances, PFZW Pension Fund, Campina Dairy and the Lung Fund.

Pim helped launch and build iconic brands such as Ben, MTV Japan, JaofNee.nl, Bavaria beer, CitizenM and Bol.com, as well as numerous cultural projects like the conception of the Amsterdam Funeral Museum 'Tot Zover', the exposition 'Held/Hero' for the Rijksmuseum, the online art project 'Eye' for national newspaper Volkskrant and the biggest cultural fair in The Netherlands, the Uitmarkt festival.

Pim Gerrits won several national and international advertising awards and has an official World and Olympic Record in 360-jumps (he got 1.4 million children to jump along). He is also responsible for the world's first dog billboard, the world's first buried ad, the world's first book-poster and the world's first album film, based on an album by Opgezwolle, one of the Netherland's most critically acclaimed hip hop crew. Pim made a name for himself thanks to the unique and controversial advertising campaigns he has unleashed across a wide range of media platforms. Pim Gerrits works in different disciplines such as film, games, design, exhibitions, interaction, photography, t-shirts, magazines, books, social media, music videos and advertising campaigns. And likes it.

influences

questionnaire

What was your very first job? What does it feel like to look back at it now? 
Junior reporter at local radio station / newspaper. It was a great experience because of the very direct feedback I got on everything I said, wrote and aired. I learned a lot about sensitivities…

Please describe, in your own words, what your current job is and what work it entails.
At Havas Lemz we believe that every day is a great day to improve the world. So as a creative director my job here is to inspire colleagues and clients to achieve more than they think is possible. And always find and share new, effective ways of really establishing meaningful connections between people, brands, share holders, governments and corporate entities.

How did you discover that the creative world is right for you? Was there a time in your life that you credit to this discovery? Which train of events did bring you to where you are today?
I really sucked at selling aquariums. So after I quit journalism I knew this wasn’t my new thing. Instead I got together with some friends from all kinds of walks of life and we asked ourselves at some point: how difficult can it be to run an ad agency? As it turned out, it is not hard at all. I have always been a bit of an outsider in this industry which has enabled me to establish interesting connections with innovative artists, thinkers and creatives outside the advertising world. I think this has helped me to keep an open mind and to stay curious and passionate about the possibilities for our work.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
Netflix, street art, childrens books, poetry, museums, but above all: McSweeney’s Quarterly Concern.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
Our campaign to get young innercity children off the couch and start exercising established an official World and Olympic Record, because we put together all the right artists, athletes, record labels, choreographers and creatives and combined their strengths.
The campaign did not have famous athletes as the stars like the years before. Instead we used an overweight amateur drugsdealer / comedian / rap artist which the children really liked and got excited about. Lots of social media content with him making fun of / having fun with the athletes, combined with a catchy song and dito choreography made this campaign a huge success. It was called Do-the-360 (Doe de 360).

jury

Dorothy BANY
Creative Content Producer | CALVIN KLEIN
Chief Experience Officer | PwC
Creative Director | N=5
Nathalie BRÄHLER
Executive Creative Director | 60 LAYERS OF CAKE
CD & Founder | BARE JOURNAL
Import Creative Director
Ann CHEN
Design & Visual Identity Leader | DIAGEO
Jonathan CRAWFORD
Creative Director | THE FORMERY
Maurice DAHAN
Creative Marketing Director | MAVODI
Djemilah DALHUISEN
Team Lead Media & Content | ING
Ad DE HOND
VP Design and Concepts EMEA | STARBUCKS
Creative Brand Director | VELDHOVEN GROUP
John DE VRIES
Creative Director | XXS AMSTERDAM
Florentijn DIEPEVEEN
Creative Director | UBER
Els DIJKHUIZEN
Glb Integrated Comm. & Innovation Mgr | HEINEKEN
Glenn DOHERTY
Independent Design Director
Head of Creative | ASOS
Niek EIJSBOUTS
Creative Director | SUPERHEROES
Creative Director | W+K
Executive Creative Director | BSUR
Pim GERRITS
Creative Director | HAVAS LEMZ
Miguel GORI
Creative Director | SOLAR INITIATIVE
Andre GRAY
Creative Lead | TBWA
Daphne HOOGENBOOM
Global Mktg Communication & Media Manager | KLM
Creative Director | NOMADS
Thomas JULLIEN
Creative Director | ADIDAS
Creative Director | BIES & SEBAS
Erik KESSELS
Creative Partner| KESSELS KRAMER
Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Creative Director | SHOQ CREATIVE STUDIO
Joris KUIJPERS
Executive Creative Director | DDB & TRIBAL
Remy KURPERSHOEK
Independent Creative Director
Jonne KUYT
Creative Director | EDENSPIEKERMANN
Colin LAMBERTON
Executive Creative Director | IRIS
Julien LAURET
Director Projects, Strategy | ADIDAS
Kim LAWSON
NRG & Entertainment Manager | BUGABOO
Richard LETTERMAN
Creative Director | TOMTOM
Creative Director | KARL LAGERFELD
Julia LLAMAS
Head of Operations | ANOMALY
Global Head of Communications | CLARKS
Global Brand Marketing Lead | BOOKING.COM
Creative Director | RCHD
Creative Shoot, Production Manager | ADIDAS
Sean PERON
Global Brand Director | G-STAR
Co-Founder/Producer | WHALE
Guilaume PHILIBERT
Founder, Creative Director | FILLING PIECES
Robert PHILLIPS
Global Creative Lead | TPVISION
Colin PUESCHNER
Ex. Interactive Producer | 180 KINGSDAY
Content Manager Benelux | CHEIL
Head of Global Expansion | SONOS
Jennifer SKUPIN
Sr. Creative Director | 72 AND SUNNY
Creative Director | CHEIL
Design Director | NIKE
Creative Director | VIRTUE / VICE
Olivier TEEPE
Founder | CLOUDFACTORY
Steve TIRBANI
Art Director | OSUDIO
Enrico TOESCHI
Sr. Integrated Producer
Justin TOWNSEND
Senior Producer | ADIDAS
Cornel VAN BUUREN
Marketing Manager | HET PAROOL
Rogier VAN EST
Sr Concept Design Manager | STARBUCKS
Jan Willem VAN EWIJK
Sr. Art Director | PHILIPS
Poppe VAN PELT
Lead Creative Director | APPLE - BENELUX
Global Brand & Marketing Dir. | WOLFORD
CEO/Creative Director | SUPERREBEL
Co-Founder/Producer | WHALE
Raffaele ZUEGER
Advertising and Content Manager | PIAGET
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