Maud KLARENBEEK

Head of Art Production | WIEDEN + KENNEDY

Maud’s production career began with the legendary Cirque du Soleil. She discovered her creative calling during this period while working on critically acclaimed productions collaborating with creative people and gaining valuable experience. Having gained substantial experience in production, she switched to a different kind of circus and launched a new career in advertising with a position at Wieden + Kennedy. In 2004, she was made head of art buying at 180Amsterdam. For the next six years, she worked with world-renowned photographers and produced award winning campaigns for clients such as Adidas, Omega, Glenfiddich, and BMW. In 2010, Maud joined KesselsKramer where she was responsible for producing all media (print, TVC and online). In 2012, Maud returned to Wieden + Kennedy and currently leads the Art Production Department.

influences

questionnaire

What was your very first job? 
Playing as a puppeteer for small kids. It is so great to see those little faces being totally into the story and react to this was the best reward.

Please describe, in your own words, what your job is and what work it entails. 
My philosophy of Art production is to do whatever it takes to make each project as inspiring, beautiful, innovative and original as possible.

How did you discover that the creative world was right for you? Was there a time in your life that you credit to this discovery? What was there train of events that brought you to where you are today? 
When I worked at Cirque du Soleil I discovered that I like to work in a 'machine' that creates dreams. Working in advertising is an extension of this which I enjoy a lot.

In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant? 
Getting inspired by talking to artists, kids, nature, virtual reality/augmented reality projects.

If you had to pick one piece of work or project that you are most proud of, more for the creative work and innovation it required, rather than its recognition or industry “success,” what would it be? 
Together with my colleagues at Wieden+Kennedy we launched a platform for Christmas last year, dubbed ‘Give A F*ck‘ - a charitable online gallery where you could purchase limited-edition artworks to raise money for the refugee crisis. We partnered with over 60 artists from all over the world, asking each to create and donate artworks that represented or literally feature “a fuck”. The result was more than 100 one-off or limited-edition artworks, and we raised over €7,500 for Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.  http://www.wkams.com/#!/work/wk/give-a-fck

jury

Dorothy BANY
Creative Content Producer | CALVIN KLEIN
Chief Experience Officer | PwC
Creative Director | N=5
Nathalie BRÄHLER
Executive Creative Director | 60 LAYERS OF CAKE
CD & Founder | BARE JOURNAL
Import Creative Director
Ann CHEN
Design & Visual Identity Leader | DIAGEO
Jonathan CRAWFORD
Creative Director | THE FORMERY
Maurice DAHAN
Creative Marketing Director | MAVODI
Djemilah DALHUISEN
Team Lead Media & Content | ING
Ad DE HOND
VP Design and Concepts EMEA | STARBUCKS
Creative Brand Director | VELDHOVEN GROUP
John DE VRIES
Creative Director | XXS AMSTERDAM
Florentijn DIEPEVEEN
Creative Director | UBER
Els DIJKHUIZEN
Glb Integrated Comm. & Innovation Mgr | HEINEKEN
Glenn DOHERTY
Independent Design Director
Head of Creative | ASOS
Niek EIJSBOUTS
Creative Director | SUPERHEROES
Creative Director | W+K
Executive Creative Director | BSUR
Pim GERRITS
Creative Director | HAVAS LEMZ
Miguel GORI
Creative Director | SOLAR INITIATIVE
Andre GRAY
Creative Lead | TBWA
Daphne HOOGENBOOM
Global Mktg Communication & Media Manager | KLM
Creative Director | NOMADS
Thomas JULLIEN
Creative Director | ADIDAS
Creative Director | BIES & SEBAS
Erik KESSELS
Creative Partner| KESSELS KRAMER
Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Creative Director | SHOQ CREATIVE STUDIO
Joris KUIJPERS
Executive Creative Director | DDB & TRIBAL
Remy KURPERSHOEK
Independent Creative Director
Jonne KUYT
Creative Director | EDENSPIEKERMANN
Colin LAMBERTON
Executive Creative Director | IRIS
Julien LAURET
Director Projects, Strategy | ADIDAS
Kim LAWSON
NRG & Entertainment Manager | BUGABOO
Richard LETTERMAN
Creative Director | TOMTOM
Creative Director | KARL LAGERFELD
Julia LLAMAS
Head of Operations | ANOMALY
Global Head of Communications | CLARKS
Global Brand Marketing Lead | BOOKING.COM
Creative Director | RCHD
Creative Shoot, Production Manager | ADIDAS
Sean PERON
Global Brand Director | G-STAR
Co-Founder/Producer | WHALE
Guilaume PHILIBERT
Founder, Creative Director | FILLING PIECES
Robert PHILLIPS
Global Creative Lead | TPVISION
Colin PUESCHNER
Ex. Interactive Producer | 180 KINGSDAY
Content Manager Benelux | CHEIL
Head of Global Expansion | SONOS
Jennifer SKUPIN
Sr. Creative Director | 72 AND SUNNY
Creative Director | CHEIL
Design Director | NIKE
Creative Director | VIRTUE / VICE
Olivier TEEPE
Founder | CLOUDFACTORY
Steve TIRBANI
Art Director | OSUDIO
Enrico TOESCHI
Sr. Integrated Producer
Justin TOWNSEND
Senior Producer | ADIDAS
Cornel VAN BUUREN
Marketing Manager | HET PAROOL
Rogier VAN EST
Sr Concept Design Manager | STARBUCKS
Jan Willem VAN EWIJK
Sr. Art Director | PHILIPS
Poppe VAN PELT
Lead Creative Director | APPLE - BENELUX
Global Brand & Marketing Dir. | WOLFORD
CEO/Creative Director | SUPERREBEL
Co-Founder/Producer | WHALE
Raffaele ZUEGER
Advertising and Content Manager | PIAGET
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