Kim LAWSON

NRG & Entertainment Manager | BUGABOO

I am California born and raised. I grew up on an avocado and orange tree farm among free thinkers, artists, and explorers. Art and creative thinking is part of my DNA. Traveling and experiencing different places, their art, cuisine, and culture is one of my greatest passions and source of inspiration. I have lived across California, Italy, and Japan and now based in Amsterdam. I draw inspiration from art across disciplines; painting, illustration, photography, architecture, wearable art, fashion, music and more. My career started during college at the art museum located on campus called the Weisman Museum of Art. I have worked across industries, always with creativity at the core. Some of my experience includes working as a make-up artist for MAC, a graphic designer at Morphosis architects, advertising agency 72andSunny and currently Bugaboo. I am a marketing professional with art and design weaved into everything I do.

questionnaire

What was your very first job? What does it feel like to look back at it now?
The first job I had was pulling avocado seedlings from my grandfather’s avocado farm at the age of 10. I always look back to this job and remember being so inspired while being in the avocado groves, among all the trees, the birds, the smells, and imagined a magical world inside the avocadoes themselves.

Please describe, in your own words, what your current job is and what work it entails.
I work for Bugaboo as the NRG & Entertainment Manager developing brand and product collaborations between my brand and other like-minded brands.

How did you discover that the creative world is right for you?
The creative world has always been a big part of my life and feels most natural and comfortable for me. Regardless of where I am or what I’m doing, it’s always present to some degree.

Was there a time in your life that you credit to this discovery?
My grandparents were highly influential in my path to the creative world. They were always encouraging me to explore, create, experiment and be free creatively. My grandfather was a Doctor by trade and an avocado farmer and skilled self-taught artist outside of work. He painted, sculpted and played music very well. I recall a specific time, I was about 8 years old, where my grandfather gave me his paint set, a pad of canvas paper and a painter's palette. He said “go to it!” I painted on the painters palette not knowing the function of the materials at the time. The result was something unique and unexpected. My grandfather told me the key to creativity is to follow your soul not the rules because there are no rules with art. Just create.

Which train of events did bring you to where you are today?
I’ve had various jobs and changed careers over the years, but have always found myself in the creative world. I studied art and advertising in college and during college to support myself, I worked in an art museum. Just out of college I became a make-up artist and drew inspiration from the surrealistic creatures I painted as a child.  They often blended human, animal, insect and the fantastical. They had bright and colorful decorations on their bodies especially their faces, and I took inspiration from my paintings and applied them to the 3-dimensional canvas of the body. Following make-up artistry, I became a graphic and web designer, working independently and for various companies including an architecture firm. From there I transitioned to advertising working on the account team. One of my main clients at the agency was Bugaboo, who I work for currently.

In your constantly growing and expanding industry, how and where do you usually find inspiration to keep your work fresh, innovative and relevant?
I’m constantly going to art shows, museums, reading blogs, articles, looking to social media for updates, news, visuals on art, design, fashion, technology, architecture, space exploration, sustainability, music, travel, nature. The coffee house on the corner, the bus stop. Everywhere.

If you had to pick one piece of work or project that you are most proud of, especially for the creative work and innovation it required rather than its recognition or industry success, what would it be?
The most memorable project to date was for Windows 7 while I worked at advertising agency 72ndSunny. Microsoft came to 72andSunny to bring an artistic touch to Windows 7. We hand selected and commissioned a dozen talents from the art, illustration and design worlds to create a series of wallpapers with which 7 users could customize their desktops.

jury

Dorothy BANY
Creative Content Producer | CALVIN KLEIN
Chief Experience Officer | PwC
Creative Director | N=5
Nathalie BRÄHLER
Executive Creative Director | 60 LAYERS OF CAKE
CD & Founder | BARE JOURNAL
Import Creative Director
Ann CHEN
Design & Visual Identity Leader | DIAGEO
Jonathan CRAWFORD
Creative Director | THE FORMERY
Maurice DAHAN
Creative Marketing Director | MAVODI
Djemilah DALHUISEN
Team Lead Media & Content | ING
Ad DE HOND
VP Design and Concepts EMEA | STARBUCKS
Creative Brand Director | VELDHOVEN GROUP
John DE VRIES
Creative Director | XXS AMSTERDAM
Florentijn DIEPEVEEN
Creative Director | UBER
Els DIJKHUIZEN
Glb Integrated Comm. & Innovation Mgr | HEINEKEN
Glenn DOHERTY
Independent Design Director
Head of Creative | ASOS
Niek EIJSBOUTS
Creative Director | SUPERHEROES
Creative Director | W+K
Executive Creative Director | BSUR
Pim GERRITS
Creative Director | HAVAS LEMZ
Miguel GORI
Creative Director | SOLAR INITIATIVE
Andre GRAY
Creative Lead | TBWA
Daphne HOOGENBOOM
Global Mktg Communication & Media Manager | KLM
Creative Director | NOMADS
Thomas JULLIEN
Creative Director | ADIDAS
Creative Director | BIES & SEBAS
Erik KESSELS
Creative Partner| KESSELS KRAMER
Maud KLARENBEEK
Head of Art Production | WIEDEN + KENNEDY
Creative Director | SHOQ CREATIVE STUDIO
Joris KUIJPERS
Executive Creative Director | DDB & TRIBAL
Remy KURPERSHOEK
Independent Creative Director
Jonne KUYT
Creative Director | EDENSPIEKERMANN
Colin LAMBERTON
Executive Creative Director | IRIS
Julien LAURET
Director Projects, Strategy | ADIDAS
Kim LAWSON
NRG & Entertainment Manager | BUGABOO
Richard LETTERMAN
Creative Director | TOMTOM
Creative Director | KARL LAGERFELD
Julia LLAMAS
Head of Operations | ANOMALY
Global Head of Communications | CLARKS
Global Brand Marketing Lead | BOOKING.COM
Creative Director | RCHD
Creative Shoot, Production Manager | ADIDAS
Sean PERON
Global Brand Director | G-STAR
Co-Founder/Producer | WHALE
Guilaume PHILIBERT
Founder, Creative Director | FILLING PIECES
Robert PHILLIPS
Global Creative Lead | TPVISION
Colin PUESCHNER
Ex. Interactive Producer | 180 KINGSDAY
Content Manager Benelux | CHEIL
Head of Global Expansion | SONOS
Jennifer SKUPIN
Sr. Creative Director | 72 AND SUNNY
Creative Director | CHEIL
Design Director | NIKE
Creative Director | VIRTUE / VICE
Olivier TEEPE
Founder | CLOUDFACTORY
Steve TIRBANI
Art Director | OSUDIO
Enrico TOESCHI
Sr. Integrated Producer
Justin TOWNSEND
Senior Producer | ADIDAS
Cornel VAN BUUREN
Marketing Manager | HET PAROOL
Rogier VAN EST
Sr Concept Design Manager | STARBUCKS
Jan Willem VAN EWIJK
Sr. Art Director | PHILIPS
Poppe VAN PELT
Lead Creative Director | APPLE - BENELUX
Global Brand & Marketing Dir. | WOLFORD
CEO/Creative Director | SUPERREBEL
Co-Founder/Producer | WHALE
Raffaele ZUEGER
Advertising and Content Manager | PIAGET
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